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Process-based Strategic Planning

  • Book
  • © 2011

Overview

Authors:
  1. Rudolf Grünig

    1. LS für Unternehmensführung, Université de Fribourg, Fribourg, Switzerland

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  2. Richard Kühn

    1. Fak. Rechts-/Wirtschaftswissenschaften, Inst. Marketing/Unternehmungsführung, Universität Bern, Bern, Switzerland

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  • Explains essential methods and tools of strategic planning and illustrates their application through examples

  • Integrated view on process-based strategic planning

  • Describes methods and tools in a concise and concentrated way

  • Includes supplementary material: sn.pub/extras

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Table of contents (22 chapters)

  1. Front Matter

    Pages i-xxiv
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  2. Introduction

    • Rudolf Grünig, Richard Kühn
    Pages 1-4

  3. Idea of strategic planning

    1. Front Matter

      Pages 5-5
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  4. Idea of strategic planning

    1. Strategies, strategic planning and success potentials

      • Rudolf Grünig, Richard Kühn
      Pages 7-13

    2. Development of strategic planning

      • Rudolf Grünig, Richard Kühn
      Pages 15-21

    3. Assessment of strategies

      • Rudolf Grünig, Richard Kühn
      Pages 23-28

  5. Process of strategic planning and resulting documents

    1. Front Matter

      Pages 29-29
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  6. Process of strategic planning and resulting documents

    1. Strategic documents as the result of strategic planning

      • Rudolf Grünig, Richard Kühn
      Pages 31-43

    2. Process of strategic planning

      • Rudolf Grünig, Richard Kühn
      Pages 45-64

    3. Strategic analysis and planning toolbox

      • Rudolf Grünig, Richard Kühn
      Pages 65-71

  7. Project planning, analysis and mission statement revision

    1. Front Matter

      Pages 73-74
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  8. Project planning, analysis and mission statement revision

    1. Strategy project planning

      • Rudolf Grünig, Richard Kühn
      Pages 75-85

    2. Strategic analysis

      • Rudolf Grünig, Richard Kühn
      Pages 87-109

    3. Revision or production of the mission statement

      • Rudolf Grünig, Richard Kühn
      Pages 111-117

  9. Developing the corporate strategy

    1. Front Matter

      Pages 119-121
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  10. Developing the corporate strategy

    1. Defining the strategic businesses

      • Rudolf Grünig, Richard Kühn
      Pages 123-139

    2. Assessing relevant industries with the help of competitive intensity models

      • Rudolf Grünig, Richard Kühn
      Pages 141-160

    3. Setting up and assessing the portfolio of businesses

      • Rudolf Grünig, Richard Kühn
      Pages 161-187

    4. Corporate strategy development process

      • Rudolf Grünig, Richard Kühn
      Pages 189-216

  11. Developing the business strategies

    1. Front Matter

      Pages 217-219
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Keywords

About this book

A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process".

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.                

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Authors and Affiliations

  • LS für Unternehmensführung, Université de Fribourg, Fribourg, Switzerland

    Rudolf Grünig

  • Fak. Rechts-/Wirtschaftswissenschaften, Inst. Marketing/Unternehmungsführung, Universität Bern, Bern, Switzerland

    Richard Kühn

About the authors

Univ.-Prof. Dr. rer. pol. Rudolf Grünig is full time Professor of Business Administration and Lecturer in Strategic Management in various postgraduate programs at the University of Fribourg, Switzerland.

Professor Dr. Richard Kühn was Ordinarius of Business Administration and Director of the Institute of Marketing and Management at the University of Berne until 2004. Since fall 2004 he is Emeritus, adviser/consultant, member in boards of various Swiss companies. He is author of numerous textbooks and articles in the fields of Marketing and Management.      

   



Bibliographic Information

  • Book Title: Process-based Strategic Planning

  • Authors: Rudolf Grünig, Richard Kühn

  • DOI: https://doi.org/10.1007/978-3-642-16715-7

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Springer-Verlag Berlin Heidelberg 2011

  • Hardcover ISBN: 978-3-642-16714-0Published: 03 December 2010

  • Softcover ISBN: 978-3-642-42378-9Published: 11 October 2014

  • eBook ISBN: 978-3-642-16715-7Published: 16 November 2010

  • Edition Number: 6

  • Number of Pages: XXIV, 358

  • Topics: Organization

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