Abstract
Avatars are increasingly used to express our emotions in our online communications. Such avatars are used based on the assumption that avatar expressions are interpreted universally among all cultures. This paper investigated cross-cultural evaluations of avatar expressions designed by Japanese and Western designers. The goals of the study were: (1) to investigate cultural differences in avatar expression evaluation and apply findings from psychological studies of human facial expression recognition, (2) to identify expressions and design features that cause cultural differences in avatar facial expression interpretation. The results of our study confirmed that (1) there are cultural differences in interpreting avatars’ facial expressions, and the psychological theory that suggests physical proximity affects facial expression recognition accuracy is also applicable to avatar facial expressions, (2) positive expressions have wider cultural variance in interpretation than negative ones, (3) use of gestures and gesture marks may sometimes cause counter-effects in recognizing avatar facial expressions.
Similar content being viewed by others
References
Bartneck C, Takahashi T, Katagiri Y (2004) Cross cultural study of expressive avatars. In: Proceedings of the social intelligence design 2004
Berger CR, Calabrese R (1975) Some explorations in initial interactions and beyond.
Brislin RW (1983) Cross-cultural research in psychology. Annu Rev Psychol 34:363–400
Cho H, Ishida T, Yamashita N, Inaba R, Mori Y, Koda T (2007) Culturally-situated pictogram retrieval. In: Ishida T, Fussell SR, Vossen PTJM (eds) Intercultural collaboration I, Lecture Notes in Computer Science 4568, Springer, pp 221–235
Damer B (1997) Avatars: exploring and building virtual worlds on the internet. Peachpit Press, Berkeley
Efron D (1941) Gesture and environment. King’s Crown Press, New York
Ekman P (1979) About brows: emotional and conversational signals. In: Cranach MV, Foppa K, Lepenies W, Plog D (eds) Human ethology: claims and limits of a new discipline: contributions to the colloquium. Cambridge University Press, Cambridge, pp 163–202
Ekman P (2003) Emotions revealed: recognizing faces and feelings to improve communication and emotional life. Henry Holt, New York
Ekman P, Friesen W (1969) The repertoire of nonverbal behavior: categories, origins, usage, and coding. Semiotica 1:48–98
Elfenbein HA, Ambady N (2002) On the universality and cultural specificity of emotion recognition: a meta-analysis. Psychol Bull 128(2):203–235
Elfenbein HA, Ambady NA (2003a) Universals and cultural differences in understanding emotions. Curr Dir Psychol Sci 12(5):159–164
Elfenbein HA, Ambady NA (2003b) Cultural similarity’s consequences: a distance perspective on cross-cultural differences in emotion recognition. J Cross-Cultural Psychol 34:92–110
Elfenbein HA, Ambady NA (2003c) When familiarity breeds accuracy: cultural exposure and facial emotion recognition. J Pers Soc Psychol 85(2):276–290
Hofstede G (1984) Cultures consequences: international differences in work-related values. Sage, London
Isbister K, Nakanishi H, Ishida T (2000) Helper agent: designing and assistant for human–human interaction in a virtual meeting space. In: Proceedings of human factors in computing systems (CHI2000). ACM Press, New York, pp 57–64
Koda T (2004) Interpretation of expressive characters in an intercultural communication. In: Negoita MG, Howlett R, Jain LC (eds) 8th international conference of knowledge-based intelligent information and engineering systems (KES2004). Lecture Notes in Artificial Intelligence, 3214, Part II. Springer, Berlin, pp 862–868
Kurlander D, Skelly T, Salesin D (1996) Comic chat. In: Proceedings of computer graphics and interactive techniques. ACM Press, New York, pp 225–236
Mori M (1970) The uncanny valley. Energy 7(4):33–35
Mori Y (2007) Atoms of bonding: Communication components bridging children worldwide. In: Ishida T, Fussell SR, Vossen PTJM (eds) Intercultural collaboration I. Lecture Notes in Computer Science 4568, Springer
Ortony A, Clore GL, Collins A (1998) The cognitive structure of emotions. Cambridge University Press, Cambridge, MA
Pesson P (2003) ExMS: an animated and avatar-based messaging system for expressive peer communication. In: Proceedings of GROUP, ACM Press, New York, pp 31–39
Rehm M, Nakano Y, André E, Nishida T (2008) Culture-specific first meeting encounters between virtual agents. In: Intelligent virtual agents 2008. Springer, Berlin, pp 223–236
Reips UD (2000) The Web experiment method: advantages, disadvantages, and solutions. Psychological experiments on the Internet. Academic Press, San Diego, pp 89–117
Ross N (2004) Culture and cognition: implications for theory and method. Sage Publications, Thousand Oaks
Ruttkay Z (2008) Cultural dialects of real and synthetic facial expressions. In: Proceedings international conference on intelligent user interfaces (IUI 2008), workshop on enculturating conversational interfaces by socio-cultural aspects of communication
Schmidt W (1997) World-Wide Web survey research: benefits, potential problems, and solutions. Behav Res Methods Instrum Comput 29:274–279
Smith MA, Farnham SD, Drucker SM (2000) The social life of small graphical chat spaces. In: Proceedings of CHI, ACM Press, New York, pp 462–469
Takasaki T, Mori Y (2007) Design and development of a pictogram communication system for children around the world. In: Ishida T, Fussell SR, Vossen PTJM (eds) Intercultural collaboration I, Lecture Notes in Computer Science 4568. Springer
Vatrapu R, Suthers D (2007) Culture and computers: a review of the concept of culture and implications for intercultural collaborative online learning. In: Ishida T, Fussell SR, Vossen PTJM (eds) Intercultural collaboration I, Lecture Notes in Computer Science 4568. Springer pp 260–275
Acknowledgments
Experiments 1 and 2 were conducted by a Grant-in-Aid for Scientific Research (A) (15200012, 2003-2005) from the Japan Society for the Promotion of Science (JSPS). Experiment 3 was conducted by a Grant-in-Aid for Young Scientists (Start-up: 2006–2007) and a Grant-in-Aid for Scientific Research (C) 20500196, 2008–2010) from the Japan Society for the Promotion of Science (JSPS). The work at Augsburg University was funded by the German Research Foundation (DFG) under research grant RE 2619/2-1 (CUBE-G).
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Koda, T., Ishida, T., Rehm, M. et al. Avatar culture: cross-cultural evaluations of avatar facial expressions. AI & Soc 24, 237–250 (2009). https://doi.org/10.1007/s00146-009-0214-5
Received:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s00146-009-0214-5