Volume 8, issue 4, December 2020
7 articles in this issue
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Cutoff criteria for overall model fit indexes in generalized structured component analysis
Authors (first, second and last of 4)
- Gyeongcheol Cho
- Heungsun Hwang
- Christian M. Ringle
- Content type: Original Article
- Open Access
- Published: 20 September 2020
- Pages: 189 - 202
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Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth
Authors (first, second and last of 4)
- Alberto Lopez
- Eva Guerra
- Sergio Madero
- Content type: Original Article
- Published: 30 July 2020
- Pages: 203 - 223
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Establishing social media firestorm scale via large dataset media analytics
Authors
- Kalle Nuortimo
- Erkki Karvonen
- Janne Härkönen
- Content type: Original Article
- Published: 19 June 2020
- Pages: 224 - 233
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Differences in delivery times’ effects on purchase intentions by the purchase candidates’ sequencing in the Japanese automotive industry
Authors
- Takumi Kato
- Content type: Original Article
- Published: 10 September 2020
- Pages: 234 - 244
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Location and agglomeration factors predicting retailers’ preference for Indian malls
Authors
- Arpita Khare
- Content type: Original Article
- Published: 15 June 2020
- Pages: 245 - 266
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Machine learning for a citizen data scientist: an experience with JMP
Authors
- Jie Li
- Megan Mocko
- Content type: Software Review
- Published: 09 November 2020
- Pages: 267 - 279