1. Serving Customers by Going Where We Have Not Gone Before

   • Min Ding

   Editorial 15 December 2015 Pages: 1 - 2

2. Does Green Make You Greedy or Does it Make You Go Green? The Influence of Green Color Primes on Consumers’ Promotion Preferences

   • Michael J. Barone
   • Karen Page Winterich

   Research Article 15 October 2015 Pages: 3 - 10

   

3. Analyzing Recurrent Customer Purchases and Unobserved Defections: a Bayesian Data Augmentation Scheme

   • Sharad Borle
   • Siddharth Shekhar Singh
   • Ashutosh Patil

   Research Article 16 November 2015 Pages: 11 - 28

   

4. Peer Review and Research Impact

   • Girish Mallapragada
   • Nandini Lahiri
   • Atul Nerkar

   Research Article 09 November 2015 Pages: 29 - 41

5. Maximal or Minimal Differentiation in a Hotelling Market? A Fresh Perspective

   • Amit Pazgal
   • David Soberman
   • Raphael Thomadsen

   Research Article 05 October 2015 Pages: 42 - 47

6. Sophisticated by Design: the Nonconscious Influence of Primed Concepts and Atmospheric Variables on Consumer Preferences

   • T. Andrew Poehlman
   • Ravi Dhar
   • John A. Bargh

   Research Article 21 May 2015 Pages: 48 - 61