der markt special issue on ‘Measurement and Methodological Problems in Marketing Research’ Thomas Salzberger Editorial Pages: 3 - 5
Validity in market research practice: ‘new’ is not always ‘improved’ Linda BrennanJim CammJanusz K Tanas Beiträge Pages: 6 - 16
Ethische und verbraucherpolitische Aspekte sowie Limitationen der Beobachtungen in der internetbasierten Marktforschung Holger Buxel Beiträge Pages: 17 - 35
A comparison of affective response to consumption in two contexts Alexandra Ganglmair-Wooliscroft Beiträge Pages: 36 - 49
Difficulties with using correlations to determine the relative strength of effects of latent variables Heribert GierlSilke Bambauer Beiträge Pages: 50 - 60
Messung in der Marketingforschung — Status Quo und Perspektiven Thomas Salzberger Beiträge Pages: 61 - 84
22 to 24 January 2008 Pre conference courses in social measurement course co-ordinator: David Andrich Call for Papers Pages: 87 - 89