Blood donation barriers: How does donor profile affect them? Laura Romero-DomínguezJosefa D. Martín-SantanaAsunción Beerli-Palacio Original Article Open access 08 July 2021 Pages: 247 - 264
Behavior as an approach to identifying target groups from a social marketing perspective Araceli Galiano Coronil Original Article 13 July 2021 Pages: 265 - 287
Examining the impact of differing guilt advertising appeals among the Generation Z cohort Ronald ConlinSteven Bauer Original Article 30 July 2021 Pages: 289 - 308
Politics and social media: an analysis of factors anteceding voting intention Marcelo de-OliveiraClaudio Marcio de AlmeidaEmerson Wagner Mainardes Original Article 11 August 2021 Pages: 309 - 332
Segmentation of individual donors to charitable organizations Eric KolhedeJ. Tomas Gomez-Arias Original Article 13 August 2021 Pages: 333 - 365
The social marketing paradox: challenges and opportunities for the discipline M. Bilal AkbarLiz FooteNancy R. Lee Original Article Open access 22 August 2021 Pages: 367 - 389
Impact of CSR on non-financial performance and the mediating role of trust and reputation: Indian manufacturing employees’ perspectives Shilpee A. DasguptaMayank BhatiaArghya Ray Original Article 25 August 2021 Pages: 391 - 412
How corporate social responsibility perceptions affect employees’ positive behavior in the hospitality industry: moderating role of responsible leadership Said Id BouichouLei WangHafiz Muhammad Basit Feroz Original Article 27 August 2021 Pages: 413 - 446