Introduction: The book as a mass commodity John P. Dessauer Special Feature: The Book as a Mass Commodity Pages: 2 - 2
The book as mass commodity: The audience perspective Elizabeth Long Special Feature: The Book as a Mass Commodity Pages: 9 - 30
Demographics of mass market consumers Leonard A. Wood Special Feature: The Book as a Mass Commodity Pages: 31 - 39
Books that sold a million or more Judith Appelbaum Special Feature: The Book as a Mass Commodity Pages: 40 - 44
Glenn Doman’s how to teach your baby to read: “It’s joyous, happy, simple, and easy-to-do” Mary Ellen Cooper Special Feature: The Book as a Mass Commodity Pages: 45 - 50
Samuelson’s economics: “What is vital for society” Frank W. Snyder Special Feature: The Book as a Mass Commodity Pages: 51 - 53
Apples of gold: A small and lasting gift Marilyn Moore Jensen Special Feature: The Book as a Mass Commodity Pages: 54 - 55
The Merck Manual: “Firm and faithful help” Robert Berkow Special Feature: The Book as a Mass Commodity Pages: 56 - 59
The Garfield books: Taking the writer to the reader Gilbert Perlman Special Feature: The Book as a Mass Commodity Pages: 60 - 62
The author-publisher relationships of Louisa May Alcott Daniel Shealy Also in This Issue Pages: 63 - 74
The growing partnership between small presses and independent booksellers John Kremer Also in This Issue Pages: 75 - 77
