The hypothesis of a dominance hierarchy of information sources Johan ArndtFrederick E. May OriginalPaper Pages: 337 - 351
Perceptions of the sales job: How students compare with industrial salespeople Alan J. Dubinsky OriginalPaper Pages: 352 - 367
Marketing research for public health: A demonstration of differential responses to advertising Richard HomansFranklin S. Houston OriginalPaper Pages: 380 - 398
Measuring children's attitudes toward TV commercials: An instrument reliability test Jay D. Lindquist OriginalPaper Pages: 409 - 418
Validating the retail store image concept Jack J. KasulisRobert F. Lusch OriginalPaper Pages: 419 - 435
Modifying the retail classification system for more timely marketing strategies Sak OnkvisitJohn J. Shaw OriginalPaper Pages: 436 - 453
Profiling environmentally responsible consumer-citizens Lewis R. TuckerIra J. DolichDavid Wilson OriginalPaper Pages: 454 - 478
Development and application of the concept of user image: The case of mass transit ridership Dinoo J. VanierDonald Sciglimpaglia OriginalPaper Pages: 479 - 489
The maturation of the science of media selection Roger J. CalantoneUlrike de Brentani-Todorovic OriginalPaper Pages: 490 - 524
