Claim recall and irritation in television commercials: An advertising effectiveness study Nancy K. Fritz OriginalPaper Pages: 1 - 13
The professor-consultant: An important marketing resource Donald W. JacksonStephen W. Brown OriginalPaper Pages: 14 - 24
A test of the share/price market planning relationship in one retail environment Albert L. Page OriginalPaper Pages: 25 - 39
An assessment of ‘political congeniality’ factor in international business transactions C. P. Rao OriginalPaper Pages: 48 - 60
Using physical distribution strategy for better channel management Bert Rosenbloom OriginalPaper Pages: 61 - 70
An investigation of the relationship between student attitudes and student achievement Robert W. Cook OriginalPaper Pages: 71 - 79
Information source usage by prospective home buying consumers Dennis M. CritesJohn J. ShawSak Onkvisit OriginalPaper Pages: 80 - 94
The effects of a monetary incentive and the ethnicity of the sponsor's signature on the rate and quality of response to A mail survey Hershey H. FriedmanAndre J. San Augustine OriginalPaper Pages: 95 - 100
Goal programming application to assignment problem in marketing Anal J. MehtaAhmed K. Rifai OriginalPaper Pages: 108 - 116
