A brand (new) experience: art, aesthetics, and sensory effects Henrik Hagtvedt Editorial 23 January 2022 Pages: 425 - 428
Consumer resource integration and service innovation in social commerce: the role of social media influencers Yao WuSatish NambisanKang Xie Original Empirical Research Open access 04 February 2022 Pages: 429 - 459
Marketing experience of CEOs and corporate social performance Saeed JananiRanjit M. ChristopherMichael A. Wiles Original Empirical Research 05 January 2022 Pages: 460 - 481
Did clickbait crack the code on virality? Prithwiraj MukherjeeSouvik DuttaArnaud De Bruyn Original Empirical Research 29 January 2022 Pages: 482 - 502
Can advertising benefit women’s development? Preliminary insights from a multi-method investigation Gautham VadakkepattAndrew BryantJoshua Nunziato Original Empirical Research 09 February 2022 Pages: 503 - 520
The boomerang effect of zero pricing: when and why a zero price is less effective than a low price for enhancing consumer demand Xiaomeng FanFengyan Cindy CaiGalen V. Bodenhausen Original Empirical Research Open access 14 February 2022 Pages: 521 - 537
Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective Mehdi NezamiKapil R. TuliShantanu Dutta Original Empirical Research 21 January 2022 Pages: 538 - 562
Managing differential effects of salespersons’ regulatory foci–a dual process model of dominant and supplemental pathways Fred MiaoYi ZhengKenneth Evans Original Empirical Research 12 November 2021 Pages: 563 - 585
A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance Valerie GoodDouglas E. HughesSean McGrath Original Empirical Research 04 February 2022 Pages: 586 - 614
Choreographing salesperson face-to-face visits with a buyer organization: a social network perspective Sebastian ForkmannRyan MullinsThomas L. Baker Original Empirical Research 15 January 2022 Pages: 615 - 638