Guidelines for a telephone group interview A. B. BlankenshipMichael M. Pearson OriginalPaper Pages: 1 - 8
Cognitive dissonance among innovators Robert J. ConnoleJames D. BensonInder P. Khera OriginalPaper Pages: 9 - 20
Is purchasing management to buying as marketing is to selling? Ben M. EnisSamuel V. Smith OriginalPaper Pages: 27 - 36
Joint confidence interval construction for multivariate applications in marketing Howard S. Gitlow OriginalPaper Pages: 37 - 40
Are costly introductory promotions really necessary? John H. HolmesFrank H. Bennett OriginalPaper Pages: 41 - 47
A communications model for marketing decisions C. A. MaileA. H. Kizilbash OriginalPaper Pages: 48 - 56
Predicting market behavior: Are psychographics really better? Richard C. BechererLawrence M. RichardJames B. Wiley OriginalPaper Pages: 75 - 84
A method for selecting high payoff marketing strategies for attracting noncustomer product purchasers E. H. BonfieldJohn E. Robbins OriginalPaper Pages: 85 - 93
The matrix approach to market analysis Norbert L. EnrickJames H. Macomber OriginalPaper Pages: 94 - 105
The misuse of statistical techniques in evaluating sampling data Dwight L. GentryJohn Hoftyzer OriginalPaper Pages: 106 - 112
The effect of self-confidence and anxiety on risk reduction strategies for an innovative product Peter HermannWilliam B. Locander OriginalPaper Pages: 113 - 125
The effect of interstate highway on driving times and regional shopping center drawing power Richard T. HiseJan P. Muczyk OriginalPaper Pages: 126 - 133
Profit oriented and decision time market segmentation Claude R. MartinRoger L. Wright OriginalPaper Pages: 134 - 146
A suggested taxonomy for marketing thought: The case of lacking applied development and research in marketing Joseph J. Vidali OriginalPaper Pages: 147 - 153
