Volume 49, Issue 4

Search all Journal of the Academy of Marketing Science articles

July 2021

Special Issue: Innovating in the Digital Economy: Leveraging Technology to Create Value for Consumers and Firms

Issue Editors:

Alina Sorescu,
Martin Schreier

10 articles in this issue

Innovation in the digital economy: a broader view of its scope, antecedents, and consequences
Alina Sorescu
Martin Schreier
Editorial 03 June 2021 Pages: 627 - 631
Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI
Markus Blut
Cheng Wang
Christian Brock
Review Paper Open access 06 January 2021 Pages: 632 - 658
Conversational robo advisors as surrogates of trust: onboarding experience, firm perception, and consumer financial decision making
Christian Hildebrand
Anouk Bergner
Original Empirical Research Open access 16 November 2020 Pages: 659 - 676
Behaviorally targeted location-based mobile marketing
Stefan F. Bernritter
Paul E. Ketelaar
Francesca Sotgiu
Original Empirical Research Open access 21 June 2021 Pages: 677 - 702
Online reviews generated through product testing: can more favorable reviews be enticed with free products?
Ina Garnefeld
Tabea Krah
Dwayne D. Gremler
Original Empirical Research Open access 11 March 2021 Pages: 703 - 722
Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions
Sesil Lim
Bas Donkers
Benedict G. C. Dellaert
Original Empirical Research Open access 11 August 2020 Pages: 723 - 742
Online program engagement and audience size during television ads
Beth L. Fossen
Alexander Bleier
Original Empirical Research Open access 03 March 2021 Pages: 743 - 761
Digital business capability: its impact on firm and customer performance
Dominik M. Wielgos
Christian Homburg
Christina Kuehnl
Original Empirical Research 17 May 2021 Pages: 762 - 789
How and when do big data investments pay off? The role of marketing affordances and service innovation
Luigi M. De Luca
Dennis Herhausen
Andrea Rossi
Original Empirical Research Open access 05 August 2020 Pages: 790 - 810
Retail service innovations and their impact on retailer shareholder value: evidence from an event study
Lien Lamey
Els Breugelmans
Anne ter Braak
Original Empirical Research 30 March 2021 Pages: 811 - 833

Volume 49, Issue 4

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