Skip to main content
Log in
Search all Journal of the Academy of Marketing Science articles

Volume 49, Issue 2

March 2021
10 articles in this issue
  1. Customer inertia marketing

    • Conor M. Henderson
    • Lena Steinhoff
    • Robert W. Palmatier
    Original Empirical Research 03 September 2020 Pages: 350 - 373

Navigation