Reviewers as developmental coaches Mark B. HoustonJohn Hulland Editorial 02 October 2020 Pages: 1 - 4
An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment Jan-Benedict E.M. SteenkampAlberto Maydeu-Olivares Methodological Paper 30 October 2020 Pages: 5 - 29
A strategic framework for artificial intelligence in marketing Ming-Hui HuangRoland T. Rust Conceptual/Theoretical Paper Open access 04 November 2020 Pages: 30 - 50
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda Fangfang LiJorma LarimoLeonidas C. Leonidou Conceptual/Theoretical Paper Open access 10 June 2020 Pages: 51 - 70
An emerging theory of loyalty program dynamics Jisu J. KimLena SteinhoffRobert W. Palmatier Conceptual/Theoretical Paper 09 March 2020 Pages: 71 - 95
Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity Julie Guidry MoulardRandle D. RaggioJudith Anne Garretson Folse Conceptual/Theoretical Paper 31 July 2020 Pages: 96 - 118
Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial Pierre DuboisPaulo AlbuquerquePierre Chandon Original Empirical Research Open access 24 April 2020 Pages: 119 - 138
Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions Anna SalonenHarri TerhoRisto Rajala Original Empirical Research Open access 03 June 2020 Pages: 139 - 163
Correction to: Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions Anna SalonenHarri TerhoRisto Rajala Correction 02 July 2020 Pages: 164 - 165
Consumer dynamics: theories, methods, and emerging directions Jonathan Z. ZhangChun-Wei Chang Review Paper 03 March 2020 Pages: 166 - 196
Correction to: Consumer dynamics: theories, methods, and emerging directions Jonathan Z. ZhangChun-Wei Chang Correction 23 April 2020 Pages: 197 - 197
Upper echelons research in marketing Kimberly A. WhitlerBen LeeNeil A. Morgan Review Paper 17 June 2020 Pages: 198 - 219