Antecedents and performance outcomes of value-based selling in sales teams: a multilevel, systems theory of motivation perspective Ryan MullinsBulent MengucNikolaos G. Panagopoulos Original Empirical Research 08 November 2019 Pages: 1053 - 1074
Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size Jun YaoHarmen OppewalDi Wang Original Empirical Research 29 January 2020 Pages: 1075 - 1094
Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior Tobias KraemerWelf H. WeigerMaik Hammerschmidt Original Empirical Research 26 February 2020 Pages: 1095 - 1115
Consumer arrogance and word-of-mouth Ayalla RuvioRichard P. BagozziRichard Spreng Original Empirical Research 11 June 2020 Pages: 1116 - 1137
The interplay between business and personal trust on relationship performance in conditions of market turbulence Stephanie M. MangusEli JonesShrihari Sridhar Original Empirical Research 09 May 2020 Pages: 1138 - 1155
Using product development information to spur the adoption of continuous improvement products Nga N. Ho-DacMinu KumarRebecca J. Slotegraaf Original Empirical Research 10 June 2020 Pages: 1156 - 1173
Successive product generations: financial implications of industry release rhythm alignment Torsten BornemannCornelia HattulaStefan Hattula Original Empirical Research 16 November 2019 Pages: 1174 - 1191
Brand relevance and the effects of product proliferation across product categories Yanhui ZhaoYufei ZhangRoger J. Calantone Original Empirical Research 08 June 2020 Pages: 1192 - 1210
Customer engagement in social media: a framework and meta-analysis Fernando de Oliveira SantiniWagner Junior LadeiraBarry J. Babin Review Paper 27 May 2020 Pages: 1211 - 1228
How CEO/CMO characteristics affect innovation and stock returns: findings and future directions Ya YouShuba SrinivasanAmit Joshi Review Paper 03 July 2020 Pages: 1229 - 1253
Correction to: Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters Anne-Madeleine KranzbühlerAlfred ZerresPeeter W. J. Verlegh Correction 29 April 2020 Pages: 1254 - 1256