Volume 48, Issue 3

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May 2020

Special Issue: Generalizations in Marketing: Systematic Reviews and Meta-Analyses

Issue Editors:

Mark B. Houston,
John Hulland

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12 articles in this issue

Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing
John Hulland
Mark B. Houston
Editorial 28 February 2020 Pages: 351 - 359
Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis
Iina Ikonen
Francesca Sotgiu
Peeter W. J. Verlegh
Review Paper Open access 16 May 2019 Pages: 360 - 383
Impulse buying: a meta-analytic review
Gopalkrishnan R. Iyer
Markus Blut
Dhruv Grewal
Review Paper Open access 09 July 2019 Pages: 384 - 404
Components of visual perception in marketing contexts: a conceptual framework and review
Kevin L. Sample
Henrik Hagtvedt
S. Adam Brasel
REVIEW PAPER 22 August 2019 Pages: 405 - 421
Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
Ana Babić Rosario
Kristine de Valck
Francesca Sotgiu
REVIEW PAPER 12 December 2019 Pages: 422 - 448
Behavioral biases in marketing
Katharina Dowling
Daniel Guhl
Narine Yegoryan
Review Paper 28 October 2019 Pages: 449 - 477
Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters
Anne-Madeleine Kranzbühler
Alfred Zerres
Peeter W. J. Verlegh
REVIEW PAPER Open access 09 December 2019 Pages: 478 - 498
Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias
Jonas Schmidt
Tammo H. A. Bijmolt
Review Paper Open access 07 June 2019 Pages: 499 - 518
A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights
Mansur Khamitov
Yany Grégoire
Anshu Suri
Review Paper 06 August 2019 Pages: 519 - 542
Customer satisfaction and firm performance: insights from over a quarter century of empirical research
Ashley S. Otto
David M. Szymanski
Rajan Varadarajan
Review Paper 31 May 2019 Pages: 543 - 564
Understanding and managing customer relational benefits in services: a meta-analysis
Dwayne D. Gremler
Yves Van Vaerenbergh
Kevin P. Gwinner
REVIEW PAPER 29 October 2019 Pages: 565 - 583
Cross-price elasticities and their determinants: a meta-analysis and new empirical generalizations
Johannes Auer
Dominik Papies
Review Paper 03 April 2019 Pages: 584 - 605

Volume 48, Issue 3

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