Volume 48, Issue 1

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January 2020

Special Issue: Technology and Marketing

Issue Editors:

Dhruv Grewal,
John Hulland,
Praveen K. Kopalle,
Elena Karahanna

10 articles in this issue

The future of technology and marketing: a multidisciplinary perspective
Dhruv Grewal
John Hulland
Elena Karahanna
Editorial Open access 17 December 2019 Pages: 1 - 8
Emerging technologies and analytics for a new era of value-centered marketing in healthcare
Ritu Agarwal
Michelle Dugas
P. K. Kannan
Conceptual/Theoretical Paper 12 October 2019 Pages: 9 - 23
How artificial intelligence will change the future of marketing
Thomas Davenport
Abhijit Guha
Timna Bressgott
Conceptual/Theoretical Paper Open access 10 October 2019 Pages: 24 - 42
Learning from the Dark Web: leveraging conversational agents in the era of hyper-privacy to enhance marketing
Felipe Thomaz
Carolina Salge
John Hulland
Conceptual/Theoretical Paper Open access 11 November 2019 Pages: 43 - 63
Personalized mobile marketing strategies
Siliang Tong
Xueming Luo
Bo Xu
CONCEPTUAL/THEORETICAL PAPER 16 October 2019 Pages: 64 - 78
The future of social media in marketing
Gil Appel
Lauren Grewal
Andrew T. Stephen
Conceptual/Theoretical Paper Open access 12 October 2019 Pages: 79 - 95
The future of in-store technology
Dhruv Grewal
Stephanie M. Noble
Jens Nordfalt
Conceptual/Theoretical Paper Open access 11 October 2019 Pages: 96 - 113
How legacy firms can embrace the digital ecosystem via digital customer orientation
Praveen K. Kopalle
V. Kumar
Mohan Subramaniam
Conceptual/Theoretical Paper 20 November 2019 Pages: 114 - 131
Technology-enabled interactions in digital environments:a conceptual foundation for current and future research
Manjit S. Yadav
Paul A. Pavlou
Commentary 17 December 2019 Pages: 132 - 136
Explainable AI: from black box to glass box
Arun Rai
Commentary 17 December 2019 Pages: 137 - 141

Volume 48, Issue 1

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