Research in marketing strategy Neil A. MorganKimberly A. WhitlerSimos Chari Review Paper 18 August 2018 Pages: 4 - 29
Theoretical underpinnings of research in strategic marketing: a commentary Rajan Varadarajan Commentary 25 October 2018 Pages: 30 - 36
Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales Dipayan BiswasKaisa LundCourtney Szocs Original Empirical Research 30 April 2018 Pages: 37 - 55
Effects of channel members’ customer-centric structures on supplier performance Andrew T. CreceliusJustin M. LawrenceLisa K. Scheer Original Empirical Research 06 October 2018 Pages: 56 - 75
Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers Christopher L. NewmanMelissa D. CinelliJudith Anne Garretson Folse Original Empirical Research 09 August 2018 Pages: 76 - 96
Object valuation and non-ownership possession: how renting and borrowing impact willingness-to-pay Charan K. BaggaNeil BendleJune Cotte Original Empirical Research 02 August 2018 Pages: 97 - 117
Adapting influence approaches to informed consumers in high-involvement purchases: are salespeople really doomed? Bryan HochsteinWilly BolanderChristopher R. Plouffe Original Empirical Research 05 October 2018 Pages: 118 - 137
Customer engagement in service V. KumarBharath RajanIlaria Dalla Pozza Conceptual/Theoretical Paper 07 October 2017 Pages: 138 - 160
S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM Linda D. HollebeekRajendra K. SrivastavaTom Chen Conceptual/Theoretical Paper 06 September 2016 Pages: 161 - 185
Correction to: S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM Linda D. HollebeekRajendra K. SrivastavaTom Chen Correction 26 September 2018 Pages: 186 - 186