Consequences of customer loyalty to the loyalty program and to the company Heiner EvanschitzkyB. RamaseshanChristof Backhaus Original Empirical Research 26 July 2011 Pages: 625 - 638
Genetic and neurological foundations of customer orientation: field and experimental evidence Richard P. BagozziWillem J. M. I. VerbekeLoek Worm Original Empirical Research Open access 12 July 2011 Pages: 639 - 658
Marketing control rights and their distribution within technology licensing agreements: a real options perspective D. Eric BoydBrian P. Brown Original Empirical Research 11 June 2011 Pages: 659 - 672
Slotting allowances: a time series analysis of aggregate effects over three decades Ravi S. Achrol Original Empirical Research 14 June 2011 Pages: 673 - 694
Consumer spending self-control effectiveness and outcome elaboration prompts Kelly L. HawsWilliam O. BeardenGergana Y. Nenkov Original Empirical Research 12 February 2011 Pages: 695 - 710
Exciting red and competent blue: the importance of color in marketing Lauren I. LabrecqueGeorge R. Milne Original Empirical Research 28 January 2011 Pages: 711 - 727
Implementing an intended brand personality: a dyadic perspective Lucia MalärBettina NyffeneggerWayne D. Hoyer Original Empirical Research 25 February 2011 Pages: 728 - 744