Measuring customer profitability in complex environments: an interdisciplinary contingency framework Morten HolmV. KumarCarsten Rohde Conceptual/Theoretical Paper 19 June 2011 Pages: 387 - 401
Why generalized structured component analysis is not universally preferable to structural equation modeling Jörg Henseler Methodological Paper Open access 30 December 2011 Pages: 402 - 413
An assessment of the use of partial least squares structural equation modeling in marketing research Joe F. HairMarko SarstedtJeannette A. Mena Methodological Paper 07 June 2011 Pages: 414 - 433
Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective Adamantios DiamantopoulosMarko SarstedtSebastian Kaiser Methodological Paper Open access 14 February 2012 Pages: 434 - 449
Perceived marketing–sales relationship effectiveness: a matter of justice John HullandGergana Y. NenkovDonald W. Barclay Original Empirical Research 07 June 2011 Pages: 450 - 467
The duality of decisions and the case for impulsiveness metrics Zachary G. ArensRoland T. Rust Original Empirical Research 15 May 2011 Pages: 468 - 479
Is customer satisfaction a relevant metric for financial analysts? Paul-Valentin NgoboJean-François CastaOlivier Ramond Original Empirical Research 08 January 2011 Pages: 480 - 508