A logic system for the choice of risk levels in hypothesis testing Norbert L. EnrickBuddy L. Myers OriginalPaper Pages: 396 - 406
Advertising and differentiated sex roles in contemporary American society I. Del HawkinsKenneth A. Coney OriginalPaper Pages: 418 - 428
Do different consumers operate under the same preference model? V. Parker LessigBeverlee B. Anderson OriginalPaper Pages: 429 - 439
On the usefulness of Q-methodology for consumer segmentation Warren S. MartinFred D. Reynolds OriginalPaper Pages: 440 - 445
Causal attributions of product failure: An exploratory investigation Alian J. P. JolibertRobert A. Peterson OriginalPaper Pages: 446 - 455
A behavioral science approach to effective sales presentations Thomas T. IvyLouis E. Boone OriginalPaper Pages: 456 - 466
Market shares of space in marketing journals William R. HenryE. Earl Burch OriginalPaper Pages: 473 - 483
A circumplex model for the behavioral constructs towards television advertising Jacob Hornik OriginalPaper Pages: 484 - 503
Unit pricing: A microeconomic experimental investigation Peter J. La placa OriginalPaper Pages: 504 - 519
A systems approach for the generation of new product ideas Katherine MartonKaren A. Berkman OriginalPaper Pages: 520 - 526
Pooled marketing: The challenge and the opportunity Saul SandsKenneth M. Warwick OriginalPaper Pages: 527 - 538
An exploration of methodologies for detecting subgroups, subsystems and cliques of firms in distribution channels F. Wilkinson OriginalPaper Pages: 539 - 553
