Volume 38, Issue 1

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February 2010

Special Issue: Exploring the relationship between marketing and supply chain management. Guest Editors: John T. Mentzer and Greg Gundlach

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9 articles in this issue

Exploring the relationship between marketing and supply chain management: introduction to the special issue
John T. Mentzer
Greg Gundlach
OriginalPaper 12 June 2009 Pages: 1 - 4
Demand and supply integration: a conceptual framework of value creation through knowledge management
Terry L. Esper
Alexander E. Ellinger
Mark Moon
OriginalPaper 26 February 2009 Pages: 5 - 18
Service, value networks and learning
Robert F. Lusch
Stephen L. Vargo
Mohan Tanniru
Conceptual/Theoretical Paper 29 January 2009 Pages: 19 - 31
Research opportunities in supply chain management
James R. Stock
Stefanie L. Boyer
Tracy Harmon
OriginalPaper 06 March 2009 Pages: 32 - 41
Supply chain technology: the role of environment in predicting performance
Beth Davis-Sramek
Richard Germain
Karthik Iyer
OriginalPaper 06 March 2009 Pages: 42 - 55
Gaining comparative advantage in supply chain relationships: the mediating role of market-oriented IT competence
Donna F. Davis
Susan L. Golicic
Original Empirical Research 29 January 2009 Pages: 56 - 70
Examining collaborative supply chain service technologies: a study of intensity, relationships, and resources
R. Glenn Richey Jr
Mert Tokman
Vivek Dalela
OriginalPaper 21 March 2009 Pages: 71 - 89
The effects of supplier capabilities on industrial customers’ loyalty: the role of dependence
Lisa K. Scheer
C. Fred Miao
Jason Garrett
Original Empirical Research 20 January 2009 Pages: 90 - 104
Marketing at the retail shelf: an examination of moderating effects of logistics on SKU market share
Matthew A. Waller
Brent D. Williams
Scot Burton
OriginalPaper 15 May 2009 Pages: 105 - 117

Volume 38, Issue 1

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