Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context Tom J. BrownThomas E. BarryRichard F. Gunst OriginalPaper Pages: 123 - 138
Views from consumers next in line: The fundamental attribution error in a service setting Elizabeth Cowley OriginalPaper Pages: 139 - 152
Managing corporate identity: An internal perspective Cláudia SimõesSally DibbRaymond P. Fisk OriginalPaper Pages: 153 - 168
Customer relationship dynamics: Service quality and customer loyalty in the context of varying levels of customer expertise and switching costs Simon J. BellSeigyoung AuhKaren Smalley OriginalPaper Pages: 169 - 183
Brand-extension price premiums: The effects of perceived fit and extension product category risk Devon DelVecchioDaniel C. Smith OriginalPaper Pages: 184 - 196
Micro-level product-market dynamics: Shared knowledge and its relationship to market development José Antonio RosaJelena Spanjol OriginalPaper Pages: 197 - 216
Contractual governance, relational governance, and the performance of interfirm service exchanges: The influence of boundary-spanner closeness Ronald J. FergusonMichèle PaulinJasmin Bergeron OriginalPaper Pages: 217 - 234
