Digitization of selling activity and sales force performance: An empirical investigation Devon S. JohnsonSundar Bharadwaj OriginalPaper Pages: 3 - 18
Re-examining salesperson goal orientations: Personality influencers, customer orientation, and work satisfaction Eric G. HarrisJohn C. MowenTom J. Brown OriginalPaper Pages: 19 - 35
Customers’ reactions to price increases: Do customer satisfaction and perceived motive fairness matter? Christian HomburgWayne D. HoyerNicole Koschate OriginalPaper Pages: 36 - 49
Globalization, marketing resources, and performance: Evidence from China Xueming LuoK. SivakumarSandra S. Liu OriginalPaper Pages: 50 - 65
The dynamics of price elasticity of demand in the presence of reference price effects Gadi FibichArieh GaviousOded Lowengart OriginalPaper Pages: 66 - 78
Not telling the whole story: Teen deception in purchasing Terry BristolTamara F. Mangleburg OriginalPaper Pages: 79 - 95
“Migrating” to new service providers: Toward a unifying framework of consumers’ switching behaviors Harvir S. BansalShirley F. TaylorYannik St. James OriginalPaper Pages: 96 - 115