Corporate social responsibility and marketing: An integrative framework Isabelle MaignanO. C. Ferrell OriginalPaper Pages: 3 - 19
Information content and consumer readership of print ads: A comparison of search and experience products George R. FrankeBruce A. HuhmannDavid L. Mothersbaugh OriginalPaper Pages: 20 - 31
Importers' benevolence toward their foreign export suppliers Dong-Jin LeeM. Joseph SirgyMonroe Murphy Bird OriginalPaper Pages: 32 - 48
A cross-national model of job-related outcomes of work role and family role variables: A retail sales context Richard G. NetemeyerThomas Brashear-AlejandroJames S. Boles OriginalPaper Pages: 49 - 60
Innovation generation in supply chain relationships: A conceptual model and research propositions Subroto RoyK. SivakumarIan F. Wilkinson OriginalPaper Pages: 61 - 79
Domestic country bias, country-of-origin effects, and consumer ethnocentrism: A multidimensional unfolding approach George BalabanisAdamantios Diamantopoulos OriginalPaper Pages: 80 - 95