Salesperson cooperation: The influence of relational, task, organizational, and personal factors Cengiz YilmazShelby D. Hunt OriginalPaper Pages: 335 - 357
The influence of complementarity, compatibility, and relationship capital on alliance performance MB SarkarRaj EchambadiPreet S. Aulakh OriginalPaper Pages: 358 - 373
Customer switching behavior in online services: An exploratory study of the role of selected attitudinal, behavioral, and demographic factors Susan M. KeaveneyMadhavan Parthasarathy OriginalPaper Pages: 374 - 390
Managing culturally diverse buyer-seller relationships: The role of intercultural disposition and adaptive selling in developing intercultural communication competence Victoria D. BushGregory M. RoseThomas N. Ingram OriginalPaper Pages: 391 - 404
Guidelines for conducting research and publishing in marketing: From conceptualization through the review process John O. Summers Commissioned Article Pages: 405 - 415
