The antecedents of preventive health care behavior: An empirical study Rama K. JayantiAlvin C. Burns OriginalPaper Pages: 6 - 15
Relational communication traits and their effect on adaptiveness and sales performance Michael L. BooromJerry R. GoolsbyRosemary P. Ramsey OriginalPaper Pages: 16 - 30
When customers are members: Customer retention in paid membership contexts C. B. Bhattacharya OriginalPaper Pages: 31 - 44
Dynamic relationships with customers: High-variety strategies Barbara E. Kahn Marketing in the 21st Century Pages: 45 - 53
Leveraged high-variety strategies: From portfolio thinking to platform thinking Mohanbir S. Sawhney Marketing in the 21st Century Pages: 54 - 61
Customer reactions to variety: Too much of a good thing? Donald R. Lehmann Marketing in the 21st Century Pages: 62 - 65
