Volume 23, Issue 3 | Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science

Official Publication of the Academy of Marketing Science

Publishing model:: Hybrid

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Volume 23, Issue 3

June 1995

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6 articles in this issue

Explaining the variation in short-term sales response to retail price promotions
V. Kumar
Arun Pereira
OriginalPaper Pages: 155 - 169
The moderating effects of insupplier/outsupplier status on organizational buyer attitudes
Steven P. Brown
OriginalPaper Pages: 170 - 181
Standardization versus customization in international marketing: An investigation using bridging conjoint analysis
Imad B. Baalbaki
Naresh K. Malhotra
OriginalPaper Pages: 182 - 194
Corporate culture, environmental adaptation, and innovation adoption: A qualitative/quantitative approach
Susan Kitchell
OriginalPaper Pages: 195 - 205
Bundle evaluation in different market segments: The effects of discount framing and buyers’ preference heterogeneity
Manjit S. Yadav
OriginalPaper Pages: 206 - 215
Report
Victoria L. Crittenden
Erika M. Schlomer
Eugene Bronstein
BookReview Pages: 216 - 224