1. Trial and repeat buying—The case for separate consideration

   • Igal Ayal

   OriginalPaper Pages: 413 - 431

2. The product elimination function

   • Guy R. Banville
   • Barbara Pletcher

   OriginalPaper Pages: 432 - 446

3. Error analysis of some normal approximations to the chi-square distribution

   • J. Randall Brown

   OriginalPaper Pages: 447 - 454

4. The life cycle concept as a long term forecasting model

   • Francis J. Connelly
   • George Daignault

   OriginalPaper Pages: 455 - 464

5. Development of models for marketing decisions

   • Norbert Lloyd Enrick

   OriginalPaper Pages: 465 - 477

6. The effects of incorrect specification of the Minkowski metric: Some analytical results

   • Raymond L. Horton

   OriginalPaper Pages: 478 - 487

7. A note on estimating expenditure elasticities in metropolitan areas

   • Keith H. Johnson
   • Michael J. Etzel

   OriginalPaper Pages: 488 - 495

8. Market forecasting with binomial plotting graph papers

   • James R. King

   OriginalPaper Pages: 496 - 507

9. Decision-making of the multinational executive: A research paradigm

   • Steven Eli Permut

   OriginalPaper Pages: 508 - 522

10. Integrated Bayesian decision: A case

    • Alan F. Smith
    • Eddie V. Easley

    OriginalPaper Pages: 523 - 533

11. Book shelf

    Announcement Pages: 534 - 538