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Journal of the Academy of Marketing Science
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Volume 2, Issue 1 supplement
Journal of the Academy of Marketing Science
Official Publication of the Academy of Marketing Science
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Volume 2, Issue 1 supplement
January 1982
8 articles in this issue
Introduction
EditorialNotes
Pages: 1 - 5
Strategic planning model for interior store design
OriginalPaper
Pages: 6 - 13
Strategic objectives
OriginalPaper
Pages: 14 - 27
Interior design objectives
OriginalPaper
Pages: 28 - 36
Decision area operational criteria and design components
OriginalPaper
Pages: 37 - 67
Consumer responses to interior store design
OriginalPaper
Pages: 68 - 83
Consumer behavior and response to interior store design
OriginalPaper
Pages: 84 - 90
Summary and implications for future research
OriginalPaper
Pages: 91 - 96
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