1. Consumer socialization and frequency of shopping with children

   • Sanford Grossbart
   • Les Carlson
   • Ann Walsh

   OriginalPaper Pages: 155 - 163

2. Nonlinear mapping: An alternative to multidimensional scaling for product positioning

   • V. Kumar
   • Robert P. Leone

   OriginalPaper Pages: 165 - 176

3. The perception of kosher as a third party certification claim in advertising for familiar and unfamiliar brands

   • Michael A. Kamins
   • Lawrence J. Marks

   OriginalPaper Pages: 177 - 185

4. Commitment and involvement: Assessing a salesforce typology

   • Thomas N. Ingram
   • Keun S. Lee
   • George H. Lucas

   OriginalPaper Pages: 187 - 197

5. A confirmatory investigation of industrial buyer image of the Saleswoman

   • Robert W. Cook
   • Robert J. Corey

   OriginalPaper Pages: 199 - 207

6. Measuring consumer innovativeness

   • Ronald E. Goldsmith
   • Charles F. Hofacker

   OriginalPaper Pages: 209 - 221

7. Understanding the structure of consumers’ satisfaction evaluations of service delivery

   • Jagdip Singh

   OriginalPaper Pages: 223 - 244

8. Strategic profiles and performance: An empirical test of select key propositions

   • Peter Wright
   • Mark Kroll
   • Karin Hamel

   OriginalPaper Pages: 245 - 254

9. A framework for conducting a services marketing audit

   • Leonard L. Berry
   • Jeffrey S. Conant
   • A. Parasuraman

   OriginalPaper Pages: 255 - 268

10. Book reviews

    • Nils-Erik Aaby
    • Lexis F. Higgins
    • Mary R. Zimmer

    BookReview Pages: 269 - 273

11. Marketing and the law

    • Robert J. Aalberts
    • Gregory C. Mosier
    • Diana S. Grewal

    BriefCommunication Pages: 275 - 277

12. Software review

    • Essam Mahmoud

    OriginalPaper Pages: 279 - 285