1. Preference mapping of conjoint-based profiles: An INDSCAL approach

   • J. Douglas Carroll
   • Paul E. Green
   • Jinho Kim

   OriginalPaper Pages: 273 - 281

2. Macroenvironmental forces, marketing strategy and business performance: A futures research approach

   • Robert F. Lusch
   • Gene R. Laczniak

   OriginalPaper Pages: 283 - 295

3. An exploration of client satisfaction in a nonprofit context

   • Barbara C. Garland
   • Robert A. Westbrook

   OriginalPaper Pages: 297 - 303

4. Effects of sales presentation topic on cognitive responses in industrial buying groups

   • William R. Forrester
   • William B. Locander

   OriginalPaper Pages: 305 - 313

5. Marketing academicians’ perceptions of ethical research and publishing behavior

   • Daniel L. Sherrell
   • Joseph F. Hair
   • Mitch Griffin

   OriginalPaper Pages: 315 - 324

6. Distinguishing market segments to assess price responsiveness

   • O. C. Ferrell
   • George H. Lucas
   • Alan J. Bush

   OriginalPaper Pages: 325 - 331

7. Retirement versus age: Assessing the efficacy of retirement as a segmentation variable

   • John J. Burnett

   OriginalPaper Pages: 333 - 343

8. Performance congruence and value congruence impact on sales force annual sales

   • William A. Weeks
   • Lawrence B. Chonko
   • Lynn R. Kahle

   OriginalPaper Pages: 345 - 351

9. Book reviews

   • Timothy L. Wilson
   • Jon M. Hawes
   • M. Carole Macklin

   BookReview Pages: 353 - 357