1. Alternative hierarchies of the attitude-behavior relationship: The impact of brand commitment and habit

   • Sharon E. Beatty
   • Lynn R. Kahle

   OriginalPaper Pages: 1 - 10

2. Cluster analysis versus Q-type factor analysis as a disaggregation method in hybrid conjoint modeling: An empirical investigation

   • Ishmael P. Akaah

   OriginalPaper Pages: 11 - 18

3. International industrial buyer behavior: An exploration and a proposed model

   • A. Coskun Samli
   • Dhruv Grewal
   • Sanjeev K. Mathur

   OriginalPaper Pages: 19 - 29

4. The impact of monetary inducement on uninformed response error

   • I. Del Hawkins
   • Kenneth A. Coney
   • Donald W. Jackson

   OriginalPaper Pages: 30 - 35

5. Similarity analysis of cognitive scripts

   • R. A. Lakshmi-Ratan
   • Easwar Iyer

   OriginalPaper Pages: 36 - 42

6. The concept of a marketing crisis

   • Terry Clark

   OriginalPaper Pages: 43 - 48

7. Extending the external validity of the FITD effect to the industrial marketplace

   • Harrie Vredenburg
   • Judith J. Marshall

   OriginalPaper Pages: 49 - 56

8. Factors affecting the acceptability of advertisements among professionals

   • Jerri Hayes Bullard
   • William E. Snizek

   OriginalPaper Pages: 57 - 63

9. An examination into the effectiveness of two-sided comparative price appeals

   • Michael A. Kamins
   • Lawrence J. Marks

   OriginalPaper Pages: 64 - 71

10. An investigation of consumer product warranties as market signals of product reliability

    • Craig A. Kelley

    OriginalPaper Pages: 72 - 78

11. Cumulative bibliography

    Announcement Pages: 79 - 86