1. Vertical territorial restraints rules of legality and guidelines for channel design

   • Lonnie L. Ostrom
   • Craig Kelley
   • Donald W. Jackson

   OriginalPaper Pages: 1 - 6

2. Product life cycles of durable goods for the home

   • Stanley R. Schultz
   • S. R. Rao

   OriginalPaper Pages: 7 - 12

3. Some strategy implications of a matrix approach to the classification of marketing goods and services

   • Martin L. Bell

   OriginalPaper Pages: 13 - 20

4. International barter and countertrade: An exploratory study

   • Sandra M. Huszagh
   • Hiram C. Barksdale

   OriginalPaper Pages: 21 - 28

5. The value of user image in quelling aberrant consumer behavior

   • M. Jeffery Kallis
   • Kathleen A. Krentler
   • Dinoo J. Vanier

   OriginalPaper Pages: 29 - 35

6. A path-analytic study of a model of salesperson performance

   • Alan J. Dubinsky
   • Steven W. Hartley

   OriginalPaper Pages: 36 - 46

7. On the meaning and measurement of religiosity in consumer research

   • Robert E. Wilkes
   • John J. Burnett
   • Roy D. Howell

   OriginalPaper Pages: 47 - 56

8. Conflict resolution in organizational buying centers

   • David R. Lambert
   • Paul D. Boughton
   • Guy R. Banville

   OriginalPaper Pages: 57 - 62

9. Status of company usage of scanner based research

   • James M. Sinkula

   OriginalPaper Pages: 63 - 71

10. Recent evidence on the relationship between anonymity and response variables for mail surveys

    • Phillip E. Downs
    • John R. Kerr

    OriginalPaper Pages: 72 - 82

11. Cumulative bibliography

    Announcement Pages: 83 - 85