1. Market segmentation for fund raisers

   • Scott M. Smith
   • Leland L. Beik

   OriginalPaper Pages: 208 - 216

2. Clustering consistency analysis

   • Wayne S. De Sarbo

   OriginalPaper Pages: 217 - 234

3. A delineation of functional areas of competency considered important to consumer affairs professionals

   • David J. Fritzsche
   • O. C. Ferrell

   OriginalPaper Pages: 235 - 248

4. The evolution of food retailing systems: Contrasting the experience of developed and developing countries

   • Erdener Kaynak
   • S. Tamer Cavusgil

   OriginalPaper Pages: 249 - 268

5. Informal group influence among situationally/dispositionally-oriented consumers

   • Richard C. Becherer
   • Fred W. Morgan
   • Lawrence M. Richard

   OriginalPaper Pages: 269 - 280

6. How European retailers view American imported products: Results of a product image survey

   • Phillip Niffenegger
   • John White
   • Guy Marmet

   OriginalPaper Pages: 281 - 292

7. Marketers as noodlers

   • Edward J. O'Brien

   OriginalPaper Pages: 293 - 301

8. Comparative advertising and counterargument

   • Mary Ann Stutts

   OriginalPaper Pages: 302 - 313

9. Should lawyers advertise? A study of consumer attitudes

   • Larry T. Patterson
   • Robert A. Swerdlow

   OriginalPaper Pages: 314 - 326

10. Book reviews

    • Pierre Brulé
    • Claire Gaddes
    • Janet Masci

    BookReview Pages: 327 - 332