Volume 40, Issue 6, November 2012

ISSN: 0092-0703 (Print) 1552-7824 (Online)

In this issue (6 articles)

  1. No Access

    Original Empirical Research

    Incentivizing CEOs to build customer- and employee-firm relations for higher customer satisfaction and firm value

    Xueming Luo, Jan Wieseke, Christian Homburg Pages 745-758
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  2. No Access

    Original Empirical Research

    The effect of shipping fee structure on consumers’ online evaluations and choice

    Nevena T. Koukova, Joydeep Srivastava… Pages 759-770
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  3. No Access

    Original Empirical Research

    Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery?

    Anne L. Roggeveen, Michael Tsiros… Pages 771-790
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  4. No Access

    Original Empirical Research

    How consumer shopping orientation influences perceived crowding, excitement, and stress at the mall

    Julie Baker, Kirk L. Wakefield Pages 791-806
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  5. No Access

    Original Empirical Research

    Achieving brand loyalty through sponsorship: the role of fit and self-congruity

    Marc Mazodier, Dwight Merunka Pages 807-820
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  6. No Access

    Original Empirical Research

    Bottom-up learning in marketing frontlines: conceptualization, processes, and consequences

    Jun Ye, Detelina Marinova, Jagdip Singh Pages 821-844
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