1. Introduction

   • Jose Millet Roig

   Introduction 04 December 2009 Pages: 1 - 7

   

2. Fostering strategic learning capability to enhance creativity in small service businesses

   • Peter Wyer
   • Stephen Donohoe
   • Patrick Matthews

   Original Paper 11 November 2009 Pages: 9 - 26

3. The impacts of instructional video advertising on customer purchasing intentions on the Internet

   • Kun-Huang Huarng
   • Tiffany Hui-Kuang Yu
   • Jian Jhang Huang

   Original Paper 12 November 2009 Pages: 27 - 36

   

4. Customer equity: a creative tool for SMEs in the services industry

   • Ward Roofthooft

   Original Paper 11 November 2009 Pages: 37 - 48

5. Making e-government attractive

   • Michael Willoughby
   • Hermenegildo Gil Gómez
   • M. Ángeles Fernández Lozano

   Original Paper 10 November 2009 Pages: 49 - 62

   

6. Innovative and creative entrepreneurship support services at universities

   • Mónica Arroyo-Vázquez
   • Peter van der Sijde
   • Fernando Jiménez-Sáez

   Original Paper 12 November 2009 Pages: 63 - 76

   

7. Focus on practice service process innovation in the Brazilian electric energy sector

   • Mauricio Uriona-Maldonado
   • Leonardo Leocádio Coelho de Souza
   • Gregorio Varvakis

   Original Paper 13 November 2009 Pages: 77 - 88