1. Learning About Computers: An Analysis of Information Search and Technology Choice

   • Tülin Erdem
   • Michael P. Keane
   • Judi Strebel

   OriginalPaper Pages: 207 - 247

2. Managing Channel Profits: The Role of Managerial Incentives

   • Pradeep Bhardwaj
   • Sridhar Balasubramanian

   OriginalPaper Pages: 247 - 279

3. Which Brands Gain Share from Which Brands? Inference from Store-Level Scanner Data

   • Rutger van Oest

   OriginalPaper Pages: 281 - 304