1. Do frequency reward programs create switching costs? A dynamic structural analysis of demand in a reward program

   • Wesley R. Hartmann
   • V. Brian Viard

   OriginalPaper 05 December 2007 Pages: 109 - 137

   

2. The impact of advertising on consumer price sensitivity in experience goods markets

   • Tülin Erdem
   • Michael P. Keane
   • Baohong Sun

   OriginalPaper 25 August 2007 Pages: 139 - 176

   

3. Procurement bidding with restrictions

   • Ganesh Iyer
   • Amit Pazgal

   OriginalPaper 07 December 2007 Pages: 177 - 204