Bayesian Analysis of Simultaneous Demand and Supply Sha YangYuxin ChenGreg M. Allenby OriginalPaper Pages: 251 - 275
Reply to Comments on “Bayesian Analysis of Simultaneous Demand and Supply” Sha YangYuxin ChenGreg M. Allenby OriginalPaper Pages: 299 - 304
Advertising Spending and Quality for Services: The Role of Capacity Ignatius J. HorstmannSridhar Moorthy OriginalPaper Pages: 337 - 365