The Signaling Impact of Low Introductory Price on Perceived Quality and Trial Niraj DawarMiklos Sarvary OriginalPaper Pages: 251 - 259
The Reciprocal Impact of Brand Leveraging: Feedback Effects from Brand Extension Evaluation to Brand Evalution Vicki LaneRobert Jacobson OriginalPaper Pages: 261 - 271
Modeling Methods for Discrete Choice Analysis Moshe Ben-AkivaDaniel McfaddenDan Steinberg OriginalPaper Pages: 273 - 286
Choice in Computer-Mediated Environments Russell WinerJohn DeightonAlan Sawyer OriginalPaper Pages: 287 - 296
Perspectives on Multiple Category Choice Gary RussellDavid BellPuneet Manchanda OriginalPaper Pages: 297 - 305
Thinking About Values in Prospect and Retrospect: Maximizing Experienced Utility Joel HuberJohn LynchItamar Simonson OriginalPaper Pages: 323 - 334
Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants Wayne DesarboAsim AnsariMichel Wedel OriginalPaper Pages: 335 - 348
Dynamic Influences on Individual Choice Behavior Robert MeyerTulin ErdemJoelx1nm Steckelx2nm OriginalPaper Pages: 349 - 360
Examining Medical Decision Making from a Marketing Perspective Barbara KahnEric GreenleafMark Young OriginalPaper Pages: 361 - 375