An empirical comparison of neural network and logistic regression models Akhil KumarVithala R. RaoHarsh Soni OriginalPaper Pages: 251 - 263
Role of price and quality tiers on the cluster effect in brand choice K. Sivakumar OriginalPaper Pages: 265 - 273
A meta-analysis of national brand and store brand cross-promotional price elasticities Raj Sethuraman OriginalPaper Pages: 275 - 286
The effect of time pressure on the choice between brands that differ in quality, price, and product features Stephen M. Nowlis OriginalPaper Pages: 287 - 295
Estes' stimulus sampling theory and massed versus spaced advertising schedules Sanjay MishraAjay SukhdialSurendra N. Singh OriginalPaper Pages: 297 - 308
The influence of price on the relationship between involvement and consideration set size Richard L. Divine OriginalPaper Pages: 309 - 319