Launching the Idea Corners section of Marketing Letters Peter N. GolderSandy D. Jap EditorialNotes 09 March 2020 Pages: 1 - 2
Speciesism: an obstacle to AI and robot adoption Bernd Schmitt BriefCommunication 30 November 2019 Pages: 3 - 6
The cannabis industry: a natural laboratory for marketing strategy research Mitchell C. OlsenKeith Marion Smith OriginalPaper 16 November 2019 Pages: 7 - 12
Drug influences on consumer judgments: emerging insights and research opportunities from the intersection of pharmacology and psychology Geoffrey R. O. DursoKelly L. HawsBaldwin M. Way BriefCommunication 10 October 2019 Pages: 19 - 23
Using technology to bring online convenience to offline shopping Marnik G. DekimpeInge GeyskensKatrijn Gielens Idea Corner Open access 05 December 2019 Pages: 25 - 29
Why do consumers think it is fair to pay more when buying from producers versus retailers? Gabriel E. GonzalesLisa E. BoltonMargaret G. Meloy BriefCommunication 13 November 2019 Pages: 31 - 35
“See your doctor”: the impact of direct-to-consumer advertising on patients with different affliction levels Qiang LiuHongju LiuManohar Kalwani OriginalPaper 13 February 2020 Pages: 37 - 48
Changing consumers’ minds at the point of sale: price discounts vs. in-store advertising Marius JohnenOliver Schnittka OriginalPaper 15 February 2020 Pages: 49 - 71
Customizing products for self versus close others: the effect of intended recipient on creator perceptions of product uniqueness Jiamin YinYansu WangKanliang Wang OriginalPaper 09 December 2019 Pages: 73 - 87
Can negative buzz increase awareness and purchase intent? Jung Ah HanElea McDonnell FeitShuba Srinivasan OriginalPaper 28 November 2019 Pages: 89 - 104
Celebrity influence on word of mouth: the interplay of power states and power expectations Veronica L. ThomasKendra FowlerChristina Saenger OriginalPaper 08 February 2020 Pages: 105 - 120