The Pareto rule for frequently purchased packaged goods: an empirical generalization Baek Jung KimVishal SinghRussell S. Winer OriginalPaper 18 October 2017 Pages: 491 - 507
What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising Magdalena BekkMatthias SpörrleRalph Woschée OriginalPaper 22 April 2017 Pages: 509 - 522
Brand user profiles seldom change and seldom differ Zachary AnesburyMaxwell WinchesterRachel Kennedy OriginalPaper 19 September 2017 Pages: 523 - 535
The effect of loyalty program expiration policy on consumer behavior Els BreugelmansYuping Liu-Thompkins OriginalPaper 21 September 2017 Pages: 537 - 550
The long-term impact of service empathy and responsiveness on customer satisfaction and profitability: a longitudinal investigation in a healthcare context Jun YeBeibei DongJu-Yeon Lee OriginalPaper 03 May 2017 Pages: 551 - 564
Using sublexical priming to enhance brand name phonetic symbolism effects in young children Stacey M. BaxterJasmina IlicicTina M. Lowrey OriginalPaper 15 July 2017 Pages: 565 - 577
Comparative advertisements and schadenfreude: when and why others’ unfortunate choices make us happy Ozge Yucel-AybatThomas Kramer OriginalPaper 05 July 2017 Pages: 579 - 589
The ownership distance effect: the impact of traces left by previous owners on the evaluation of used goods Jungkeun Kim OriginalPaper 20 July 2017 Pages: 591 - 605
The impact of corporate social responsibility on customer attitudes and retention—the moderating role of brand success indicators Jenny van DoornMarjolijn OnrustMarnix S. Bügel OriginalPaper Open access 28 July 2017 Pages: 607 - 619
Exploring the unintended negative impact of an ethical climate in competitive environments Bryan W. HochsteinWilliam J. ZahnWilly Bolander OriginalPaper 02 September 2017 Pages: 621 - 635
The interactive effects of goal orientation and leadership style on sales performance Juliano DominguesValter Afonso VieiraRaj Agnihotri OriginalPaper 09 September 2017 Pages: 637 - 649
If it has lots of bells and whistles, it must be the best: how maximizers and satisficers evaluate feature-rich versus feature-poor products Daniel C. BrannonBrandon W. Soltwisch OriginalPaper 16 October 2017 Pages: 651 - 662