1. Introduction to the Special Issue on B2B Research

   • Sandy Jap
   • Dave Reibstein

   EditorialNotes 16 March 2010 Pages: 207 - 209

2. Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities

   • Aric Rindfleisch
   • Kersi Antia
   • Kenneth H. Wathne

   OriginalPaper 06 March 2010 Pages: 211 - 222

3. Channel design, coordination, and performance: Future research directions

   • Alberto Sa Vinhas
   • Sharmila Chatterjee
   • Qiong Wang

   OriginalPaper 24 April 2010 Pages: 223 - 237

   

4. The embedded sales force: Connecting buying and selling organizations

   • Kevin Bradford
   • Steven Brown
   • Barton Weitz

   OriginalPaper 28 March 2010 Pages: 239 - 253

   

5. Sales force modeling: State of the field and research agenda

   • Murali K. Mantrala
   • Sönke Albers
   • Leonard Lodish

   OriginalPaper 10 March 2010 Pages: 255 - 272

   

6. Empirical models of manufacturer-retailer interaction: A review and agenda for future research

   • Kusum L. Ailawadi
   • Eric T. Bradlow
   • Jie Zhang

   OriginalPaper 17 March 2010 Pages: 273 - 285

   

7. Calculating, creating, and claiming value in business markets: Status and research agenda

   • Gary L. Lilien
   • Rajdeep Grewal
   • Qiong Wang

   OriginalPaper 18 March 2010 Pages: 287 - 299

   

8. Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research

   • Robert J. Meyer
   • Joachim Vosgerau
   • Barbara E. Kahn

   OriginalPaper 11 March 2010 Pages: 301 - 315

9. Marketing modeling reality and the realities of marketing modeling

   • Anne T. Coughlan
   • S. Chan Choi
   • Z. John Zhang

   OriginalPaper 19 March 2010 Pages: 317 - 333