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The impact of customer-specific marketing expenses on customer retention and customer profitability Sander van TriestMaurice J. G. BunMaarten J. A. Vernooij OriginalPaper Open access 30 September 2008 Pages: 125 - 138
Using influence strategies to reduce marketing channel opportunism: The moderating effect of relational norms James R. BrownStephan GrzeskowiakChekitan S. Dev OriginalPaper 10 September 2008 Pages: 139 - 154
The time-harried shopper: Exploring the differences between maximizers and satisficers Tilottama G. ChowdhuryS. RatneshwarPraggyan Mohanty OriginalPaper 18 October 2008 Pages: 155 - 167
The impact of title event sponsorship announcements on shareholder wealth John M. ClarkT. Bettina CornwellStephen W. Pruitt OriginalPaper 21 October 2008 Pages: 169 - 182
Entry for supermarket feature me-too brands: An empirical explanation of incidence and timing Ian Clark SinapuelasWilliam T. Robinson OriginalPaper 25 September 2008 Pages: 183 - 196
The effect of incidental out-of-stock options on preferences Thomas KramerRyall Carroll OriginalPaper 06 September 2008 Pages: 197 - 208