The effect of buying decisions on consumers' assessment of their tastes Itamar Simonson OriginalPaper Pages: 5 - 14
Actual and perceived consumer vigilance in the retail grocery industry Joel E. UrbanyPeter R. DicksonRosemary Key OriginalPaper Pages: 15 - 25
Investigating the recall inhibition effect: A test of practical considerations Paul W. MiniardH. Rao UnnavaSunil Bhatla OriginalPaper Pages: 27 - 34
Brand experience as a moderator of the negative impact of promotions Gwen OrtmeyerJoel Huber OriginalPaper Pages: 35 - 45
Consumer evaluation of multi-product bundles: An information integration analysis Gary J. GaethIrwin P. LevinAron M. Levin OriginalPaper Pages: 47 - 57
Predicting consumers' reactions to product failure: Do responsibility judgments follow from consumers' causal explanations? Ann L. McGill OriginalPaper Pages: 59 - 70
Modeling how institutional investors allocate business to brokers John U. FarleyRajendra S. Sisodia OriginalPaper Pages: 71 - 81