The Relationship Between Customer Loyalty and Purchase Incidence Philip SternKathy Hammond OriginalPaper Pages: 5 - 19
Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study Elisabeth DeutskensKo de RuyterPaul Oosterveld OriginalPaper Pages: 21 - 36
Statistical Inference Using Stochastic Switching Models for the Discrimination of Unobserved Display Promotion from POS Data Tadahiko SatoTomoyuki HiguchiGenshiro Kitagawa OriginalPaper Pages: 37 - 60