Creating Meaningful Brands: The Relationship Between Brand Name and Brand Mark Richard R. Klink OriginalPaper Pages: 143 - 157
The Nature of Self-Reported Guilt in Consumption Contexts Darren W. DahlHeather HoneaRajesh V. Manchanda OriginalPaper Pages: 159 - 171
The Effect of Payment Transparency on Consumption: Quasi-Experiments from the Field Dilip Soman OriginalPaper Pages: 173 - 183
The Effect of Interpersonal Trust, Need for Cognition, and Social Loneliness on Shopping, Information Seeking and Surfing on the Web Samar DasRaj EchambadiMichael Luckett OriginalPaper Pages: 185 - 202
An Empirical Analysis of Follower Entry Timing Decisions Demetrios VakratsasRam C. RaoGurumurthy Kalyanaram OriginalPaper Pages: 203 - 216
The Effect of National Culture on the Adoption of Innovations Yvonne M. van EverdingenEric Waarts OriginalPaper Pages: 217 - 232