Exploring Market Driving: A Case Study of De Beers in China Lloyd C. HarrisKai Yi Cai OriginalPaper Pages: 171 - 196
Are Market Orientation and Learning Orientation Necessary for Superior Organizational Performance? Mark Anthony FarrellEdward Oczkowski OriginalPaper Pages: 197 - 217
Assessing the Impact of Market-Focused and Price-Based Strategies on Performance: A Neural Network Typology Paul A. PhillipsF. DaviesL. Moutinho OriginalPaper Pages: 219 - 238
Measuring Market Orientation: Exploring a Market Oriented Approach Lloyd C. Harris OriginalPaper Pages: 239 - 270